An iBeacon system could allow a store to install transmitters that would wirelessly connect to an iPhone and tell the phone its location with respect to items on shelves. This iPhone could then perform additional functionality if it is equipped with a specialized application.
via Pocket http://9to5mac.com/2013/11/16/apple-stores-to-implement-ibeacon-location-technology-to-improve-service-boost-sales/
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