Even before the Pebble smartwatch was available to buy, Pebble had caught the imagination of the geekerati with their Kickstarter campaign that raised over ten million dollars. It gave them visibility, but also put the pressure on to deliver a compelling product.
via Pocket http://www.forbes.com/sites/ewanspence/2013/12/08/pebble-review-the-underdog-that-proves-smartwatches-are-worthwhile/
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