Yesterday, a federal ban on production of 40- and 60-watt incandescent bulbs went into effect, forcing consumers to switch to more efficient (if less aesthetically pleasing) bulbs, like LEDs and CFLs. Philips wants to make that switch as painless as possible.
via Pocket http://www.fastcodesign.com/3024281/why-philips-flattened-the-light-bulb?partner=rss
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